Search results for "Content strategy"
showing 2 items of 2 documents
Paramedia : thresholds of the social text
2017
This work is an adaptation of Gerard Genette’s theory of paratexts to social media. Paratexts are information surrounding texts, and usually helping the user to decide whether or not to consume a text. In social media, a plurality of new information surrounds texts we read every day. They are dynamic by nature and have different authors: the social platforms, like Facebook or YouTube; the authors of texts, and the users who comment and share them. This collection of four articles will debate the ethos in social media, what is an author in social media, what are the identified paratexts in selected social media websites and the limits of interpretation of paratexts in contemporary Brazilian …
Strategic choices of Finnish universities in the light of general strategy frameworks
2016
This study examines university strategies from the content perspective. Since the early 1980s, the pressure to adopt strategic management in universities and other higher education institutions has increased because of issues including reduced public funding, pressures and possibilities for internationalization, developments in teaching technologies, and demands for increased accountability to stakeholders. The study employs content analysis and multivariate statistical techniques to examine the written strategies of 13 Finnish universities formulated after the University Act 2010 that aimed at enhancing their competitiveness in the global arena. The studied organizations cover practically …